Tuesday, April 13, 2010
Ruined by advertising?
Walking through uni today I saw this ad for MiGoreng (!!!).
I could never imagine a sleek advertising executive looking at the plastic-looking egg on a packet of MiGers and thinking 'yeah, smothered in egg is the angle we'll go for' when there isn't even an egg included.
I think they might even sell more if they wrote 'egg not included' so that the hesitant vegan or those who are grossed out by a vacuumed sealed fried egg are more inclined to whip out the 60ish cents. How could anyone have thought the idea of having an egg on there as a positive packaging factor. But apparently (now) there is someone behind the scenes calling the shots.
Also, why would they say it's a brain food?
There ain't no brain food in that my friend.
Introducing the innocent friend to MiGoreng was the best thing about a hangover. It was the word of mouth, along with the price, that made MiGoreng better than 2 Minute Noodles. It made it grunge goddamnnit!
My question is this: Do you think MiGoreng will actually suffer from advertising when it is traditionally a word-of-mouth food for students?